Auto Masters
Automobile · Performance Parts & Repair

Auto Masters

6521 Division Ave S, Grand Rapids, Michigan, 49548

Google Maps Updated: 19 May 2026
Authenticity Score: 72/100
About

Auto Masters is a classic 'car guy' shop that draws a loyal crowd for performance parts and honest mechanical work. Long-time customers rave about Ralph and Mike, noting their deep knowledge and fair pricing. However, there is a recurring theme of poor customer service for walk-ins, with some reports of staff being dismissive or rude. It seems like a place where you get great work if you are 'in the know' or a regular, but new customers might find the front-of-house experience lacking.

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We analyze 73 public reviews for Auto Masters using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Service Quality 70/100
Transparency 60/100
Pro Tip

If you are looking for specific performance parts, call ahead to confirm stock and ask for a specific staff member.

Performance Parts Specialist
Locally Owned
Pros & Cons

✓ What Works Well

  • Deep expertise in performance parts
  • Honest and fair pricing for regulars
  • Quick turnaround on repairs

✗ Areas to Improve

  • Dismissive customer service for new walk-ins
  • Inconsistent front-desk communication
  • Reports of gender-based bias
Frequently Asked Questions
  • Do they stock parts for all makes?
  • Is it better to call ahead for parts?
  • Do they offer warranty work?
User Feedback

Great for performance builds, not always for general service.

The staff can be hit or miss depending on who is working.

They really know their stuff if you get past the counter.