Retail & Malls · Beauty Supply Store

Beauty Now #2 Sugar Hill

4450 Nelson Brogdon Blvd, Ste. A10A, Sugar Hill, Georgia, 30518

Google Maps Updated: 18 May 2026
Authenticity Score: 65/100
About

Beauty Now #2 in Sugar Hill is a popular spot for beauty supplies, with many customers praising their huge selection, reasonable prices, and helpful staff. It is often described as a one-stop shop for hair, wigs, and beauty essentials. However, there is a recurring and serious complaint about customers feeling followed and watched, with some even alleging racial profiling. While many have a great shopping experience, these reports of poor customer service and potential bias are a significant concern for many shoppers.

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We analyze 78 public reviews for Beauty Now #2 Sugar Hill using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 90/100
Crowd Management 40/100
Pro Tip

They have a point system for rewards, so be sure to ask about it at checkout.

Inventory: Extensive
Service: Mixed
Pros & Cons

✓ What Works Well

  • Huge selection of products
  • Reasonable prices
  • Helpful staff (for some)

✗ Areas to Improve

  • Reports of being followed/watched
  • Allegations of racial profiling
  • Inconsistent customer service
Frequently Asked Questions
  • Do they have a loyalty program?
  • Can I try on wigs?
  • Is the staff helpful?
User Feedback

Great selection and prices.

Felt followed and watched.

Staff was very helpful.