Retail & Malls · Beauty Supply Store

Essence Beauty Supply

411 E 18th St, Oakland, California, 94606

Google Maps Updated: 18 May 2026
Authenticity Score: 90/100
About

This shop is widely celebrated as a warm, community-focused, Black-owned business. Customers consistently praise the owner, Aunt Sarah, for her kindness and helpful product recommendations. While the store is small with a limited selection compared to big-box retailers, the personalized service and local support make it a neighborhood favorite. It is a go-to spot for hair care essentials and a welcoming environment.

Our Review Process
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Most Relevant
16
Newest
20
Highest rating
15
Lowest rating

We analyze 71 public reviews for Essence Beauty Supply using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 65/100
Crowd Management 85/100
Pro Tip

Ask Sarah for recommendations; she is very knowledgeable about natural hair growth products.

Black-Owned
Personalized Service
Pros & Cons

✓ What Works Well

  • Warm, welcoming, and kind owner
  • Black-owned community staple
  • Helpful product advice

✗ Areas to Improve

  • Small store with limited selection
  • Not all items always in stock
  • Some isolated reports of poor service
Frequently Asked Questions
  • Is it Black-owned?
  • Do they have braiding hair?
  • Can they order items if not in stock?
User Feedback

Feels like home when you walk in.

Small but mighty selection.

Support local Black-owned businesses!