Automobile · Car Dealership

Principle Auto

153 Treeline Park, Suite 100, San Antonio, Texas, 78209

Google Maps Updated: 19 May 2026
Authenticity Score: 82/100
About

Principle Auto receives polarized feedback, with many customers praising the professional sales staff and smooth buying process, while others report significant issues with service department ethics and pricing transparency. Some buyers feel they received excellent deals and great communication, whereas others describe predatory sales tactics and poor management oversight. The service department, in particular, is a point of contention, with reports of high costs and lack of accountability. It appears to be a dealership where individual experiences vary wildly based on the specific department and staff member.

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We analyze 75 public reviews for Principle Auto using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Service Quality 68/100
Transparency 58/100
Pro Tip

Always get a written quote for service work and verify the breakdown of fees before authorizing repairs.

Loaner vehicles available
Home delivery service
Pros & Cons

✓ What Works Well

  • Professional sales associates
  • Smooth buying process for some
  • Good selection of vehicles

✗ Areas to Improve

  • Service department pricing concerns
  • Lack of management oversight
  • Inconsistent communication
Frequently Asked Questions
  • Are the service fees negotiable?
  • Why is the service department so expensive?
  • How do I escalate a complaint to management?
User Feedback

Sales staff are often described as helpful

Service department experiences are hit or miss

Some customers feel the pricing is not transparent