Ulta Beauty
Retail & Malls · Beauty Supply

Ulta Beauty

5473 Patrick Wy, Birmingham, Alabama, 35235

Google Maps Updated: 18 May 2026
Authenticity Score: 85/100
About

Ulta Beauty in Birmingham is generally well-regarded for its wide selection of products and helpful staff. Many customers find the store clean and well-stocked, with specific employees receiving high praise for their expertise. However, there are notable complaints about inconsistent customer service, with some shoppers feeling ignored or followed. While many have a great time, others have had frustrating experiences with returns and staff interactions.

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We analyze 73 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 90/100
Crowd Management 70/100
Pro Tip

If you need specific help, ask for a manager or a highly-rated employee mentioned in recent reviews.

Large inventory
Salon services available
Pros & Cons

✓ What Works Well

  • Wide variety of beauty products
  • Helpful and knowledgeable staff
  • Clean and organized store

✗ Areas to Improve

  • Inconsistent customer service
  • Issues with return policies
  • Some reports of feeling followed
Frequently Asked Questions
  • Do they have a salon?
  • What is the return policy?
  • Are they helpful with product recommendations?
User Feedback

Maecy was incredibly helpful with skincare recommendations.

Felt followed around the store, which was uncomfortable.

Great selection, but the return process was a headache.