Ulta Beauty
Retail & Malls · Beauty Supply & Salon

Ulta Beauty

1234 Wilshire Blvd, Santa Monica, California, 90403

Google Maps Updated: 18 May 2026
Authenticity Score: 82/100
About

Ulta Beauty on Wilshire is a mixed bag for shoppers. While many customers love the salon services provided by talented stylists like Eileen and Azita, the retail side often faces criticism. Common complaints involve poor customer service, long wait times at checkout, and issues with stock availability. Some shoppers feel ignored on the floor, while others have had great experiences with helpful staff. It is a convenient spot, but the service quality can be inconsistent.

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We analyze 78 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 75/100
Crowd Management 60/100
Pro Tip

Book salon appointments in advance and try to visit during off-peak hours to avoid long checkout lines.

Full-service salon
Wide brand selection
Pros & Cons

✓ What Works Well

  • Talented salon stylists
  • Wide variety of beauty products
  • Convenient location

✗ Areas to Improve

  • Inconsistent customer service
  • Long checkout lines
  • Frequent stock issues
Frequently Asked Questions
  • Is the salon better than the retail store?
  • How is the customer service?
  • Are they well-stocked?
User Feedback

Stylists are top-notch.

Retail staff can be hard to find.

Checkout process is often slow.