Ulta Beauty
Retail & Malls · Beauty Retail

Ulta Beauty

935 Bob Wallace Ave SW, Suite 109, Huntsville, Alabama, 35801

Google Maps Updated: 18 May 2026
Authenticity Score: 68/100
About

This Ulta location has a very mixed reputation. While some customers have had great experiences with helpful staff and a good selection, many others have reported poor customer service, rude employees, and even serious allegations of racial profiling. It seems to be a store where the experience is highly inconsistent, with some shoppers feeling welcomed and others feeling ignored or mistreated. It's a convenient location, but the service quality is a major point of contention.

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We analyze 73 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 75/100
Crowd Management 45/100
Pro Tip

Check online reviews for specific staff members to see who is recommended for help.

Wide product range
In-store salon
Pros & Cons

✓ What Works Well

  • Wide selection of beauty products
  • Some very helpful and knowledgeable staff
  • Convenient location

✗ Areas to Improve

  • Inconsistent customer service
  • Reports of rude and dismissive staff
  • Serious allegations of racial profiling
Frequently Asked Questions
  • Do you offer makeup lessons?
  • Is the store clean?
  • What is your return policy?
User Feedback

Staff is hit or miss.

Great selection, but service can be rude.

Some employees are very helpful.