Retail & Malls · Beauty Retail

Ulta Beauty

470 West Washington Street, East Peoria, Illinois, 61611

Google Maps Updated: 18 May 2026
Authenticity Score: 78/100
About

Ulta Beauty in East Peoria is a mixed bag. Many shoppers love the wide selection and the helpfulness of specific staff members who go above and beyond. On the flip side, there are recurring complaints about rude service at the registers and cleanliness issues in the store. It is a great place for products if you catch the right staff, but the customer service experience can be hit or miss.

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We analyze 71 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 85/100
Crowd Management 70/100
Pro Tip

Check the salon reviews for specific stylists; some are highly recommended for hair and brows.

Stock: Excellent
Service: Inconsistent
Pros & Cons

✓ What Works Well

  • Great product selection
  • Helpful floor staff
  • Good salon services

✗ Areas to Improve

  • Rude register staff
  • Cleanliness issues
  • Inconsistent service
Frequently Asked Questions
  • Do they have a salon?
  • Can I return items easily?
  • Is the store well-stocked?
User Feedback

The floor staff is usually great, but the cashiers can be hostile.

The salon stylists are talented and friendly.

Hit or miss on store cleanliness.