Ulta Beauty
Retail & Malls · Beauty Supply

Ulta Beauty

493 Arena Hub Plaza, Wilkes-Barre, Pennsylvania, 18702

Google Maps Updated: 18 May 2026
Authenticity Score: 78/100
About

Ulta Beauty in Wilkes-Barre Township offers a massive selection of products, but the customer experience is highly inconsistent. While some shoppers have had life-changing consultations with helpful staff, others report being ignored, feeling profiled, or dealing with rude service. The salon services are also hit-or-miss; some clients leave thrilled, while others have had their hair 'butchered' or experienced poor communication regarding appointments. It's a convenient one-stop shop, but don't expect a premium experience every time.

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We analyze 77 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 92/100
Crowd Management 60/100
Pro Tip

Check the salon reviews for specific stylists before booking; don't just rely on the store's general reputation.

Large inventory
Salon services available
Pros & Cons

✓ What Works Well

  • Huge selection of beauty brands
  • Some staff are incredibly helpful and knowledgeable
  • Clean and well-lit store

✗ Areas to Improve

  • Inconsistent customer service
  • Salon results vary significantly by stylist
  • Reports of feeling ignored or profiled
Frequently Asked Questions
  • Can I return an item without a receipt?
  • How do I fix a bad haircut from here?
  • Are the salon prices worth it?
User Feedback

Great for browsing, but be careful with salon bookings.

Some employees are amazing, others seem like they don't want to be there.

The store is huge, but the service can be hit-or-miss.