Ulta Beauty
Retail & Malls · Beauty Supply & Salon

Ulta Beauty

30 Ash Brook Rd, Keene, New Hampshire, 03431

Google Maps Updated: 18 May 2026
Authenticity Score: 80/100
About

Ulta Beauty in Keene is a popular destination for beauty products, but the in-store experience can be hit or miss. Many customers love the wide selection and helpful staff like Madelyn, Paeton, and Nicole. However, there are recurring complaints about rude or unhelpful service, especially at the checkout or when asking for assistance. It's a great place for products, but service quality varies significantly.

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We analyze 72 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 92/100
Crowd Management 70/100
Pro Tip

If you need help, look for the staff members who are actively walking the floor—they are usually the most helpful.

Salon services available
Wide brand selection
Pros & Cons

✓ What Works Well

  • Wide variety of products
  • Helpful staff (when you find them)
  • Clean store

✗ Areas to Improve

  • Inconsistent customer service
  • Some staff can be rude
  • Wait times for salon services
Frequently Asked Questions
  • Do they do color matching?
  • Is the salon good?
  • Are they helpful with product recommendations?
User Feedback

Great selection, but service is hit or miss.

Love the makeup lessons.

Staff can be snobby.