Personal Care · Beauty Retail & Salon

Ulta Beauty

3541 28th St SE, Grand Rapids, Michigan, 49512

Google Maps Updated: 18 May 2026
Authenticity Score: 75/100
About

This Ulta location is a mixed bag. Many customers love the wide selection of products and the helpfulness of specific staff members, especially in the salon. However, there are serious concerns regarding customer service, racial profiling, and inconsistent salon quality. It is a place where you might find your favorite product but could also face a frustrating shopping experience.

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We analyze 79 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Equipment & Hygiene 80/100
Staff Behavior 60/100
Pro Tip

Check reviews for specific stylists before booking a salon service here.

Wide product range
Salon services available
Pros & Cons

✓ What Works Well

  • Wide selection of beauty products
  • Some very helpful and kind staff
  • Convenient location

✗ Areas to Improve

  • Reports of poor customer service
  • Serious concerns about racial profiling
  • Inconsistent salon service quality
Frequently Asked Questions
  • Do they offer makeup services?
  • Is the salon reliable for hair color?
  • How do I return an online order?
User Feedback

Jordan is a great stylist.

Staff can be dismissive.

Great for product variety.