Ulta Beauty
Personal Care · Beauty Salon

Ulta Beauty

15 Holyoke St, Holyoke, Massachusetts, 01040

Google Maps Updated: 18 May 2026
Authenticity Score: 72/100
About

Ulta Beauty in Holyoke has a very polarized reputation. Many customers love the wide variety of products and the helpfulness of specific staff members like Shannon and Anna. However, there are numerous complaints about poor customer service, rude management, and a lack of assistance on the floor. Some shoppers feel like they are being watched or treated with suspicion, which creates an uncomfortable environment.

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Highest rating
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We analyze 74 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Equipment & Hygiene 70/100
Staff Behavior 50/100
Pro Tip

If you need help, try to find a specific associate who has been helpful in the past, as general floor service can be hit-or-miss.

Salon services available
Large product selection
Pros & Cons

✓ What Works Well

  • Wide variety of brands
  • Helpful and friendly individual staff
  • Clean and organized store

✗ Areas to Improve

  • Poor customer service
  • Rude management
  • Feeling watched or mistrusted
Frequently Asked Questions
  • Are there testers available?
  • Is the staff helpful?
  • Is it a safe environment?
User Feedback

Felt like I was being followed

Great selection of makeup

Management is unhelpful