Ulta Beauty
Retail & Malls · Beauty Retail

Ulta Beauty

12635 Felch St, Holland, Michigan, 49424

Google Maps Updated: 18 May 2026
Authenticity Score: 72/100
About

Ulta Beauty is a popular destination for beauty products, but the customer service experience is highly variable. While some clients have had wonderful, helpful interactions, others report feeling ignored, rushed, or treated rudely. The salon services also receive mixed reviews, making it a hit-or-miss experience for many.

Our Review Process
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Highest rating
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We analyze 78 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 90/100
Crowd Management 65/100
Pro Tip

Use the Ulta app to check stock and earn rewards, but be prepared for varying levels of in-store service.

Wide product range
Rewards program
Pros & Cons

✓ What Works Well

  • Wide selection of beauty products
  • Clean and well-organized store
  • Helpful and knowledgeable staff (when available)

✗ Areas to Improve

  • Inconsistent customer service
  • Some reports of rude or unhelpful staff
  • Salon services can be hit-or-miss
Frequently Asked Questions
  • Do they offer salon services?
  • Is the staff helpful?
  • Do they have a rewards program?
User Feedback

The store is generally clean and well-stocked.

Some clients feel the service is rushed or unfriendly.

The rewards program is a big plus for many.