Ulta Beauty
Retail & Malls · Beauty Store

Ulta Beauty

32 District Ave, Boston, Massachusetts, 02125

Google Maps Updated: 18 May 2026
Authenticity Score: 76/100
About

Ulta Beauty in Dorchester has a very mixed reputation. While some customers have had great experiences with helpful staff and a wide selection of products, many others have reported significant issues with customer service, racial profiling, and poor management. Complaints about understaffing, lack of assistance, and rude behavior are common. It is a convenient location, but the overall customer experience seems to be inconsistent and often disappointing.

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We analyze 77 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 70/100
Crowd Management 50/100
Pro Tip

Check online stock before visiting to save time.

Wide product range
Convenient location
Pros & Cons

✓ What Works Well

  • Wide selection of products
  • Convenient location
  • Some helpful staff members

✗ Areas to Improve

  • Reports of racial profiling
  • Poor customer service
  • Understaffing and lack of assistance
Frequently Asked Questions
  • Do they have testers?
  • Is it good for makeup advice?
  • How is the customer service?
User Feedback

Some staff are very helpful.

The store can be disorganized.

Management is often unresponsive.