Ulta Beauty
Retail & Malls · Beauty Retail

Ulta Beauty

2080 E Beltline Ave NE, Grand Rapids, Michigan, 49525

Google Maps Updated: 18 May 2026
Authenticity Score: 83/100
About

This Ulta location is generally well-liked for its clean, organized store and helpful staff. Many customers appreciate the knowledgeable service and the wide variety of products available. While there are occasional complaints about pushy sales tactics or wait times, most shoppers have a positive experience and find it to be a convenient spot for all their beauty needs.

Our Review Process
20
Most Relevant
18
Newest
20
Highest rating
18
Lowest rating

We analyze 76 public reviews for Ulta Beauty using our data models and filter out spam to highlight only authentic feedback.

Performance Scores
Variety & Stock 92/100
Crowd Management 75/100
Pro Tip

Visit during off-peak hours to avoid long lines and get more personalized attention from staff.

Wide Product Range
Salon Services
Pros & Cons

✓ What Works Well

  • Clean and organized store
  • Helpful and knowledgeable staff
  • Wide variety of products

✗ Areas to Improve

  • Occasional pushy sales tactics
  • Wait times can vary
  • Some reports of rude service
Frequently Asked Questions
  • Do they have a salon?
  • Is it wheelchair friendly?
  • Can I get a shade match?
User Feedback

My go-to beauty spot

Staff is so helpful

Great variety